Every year, when the season of massive promotions begins, Fleuron takes a different path.
A path that reflects our vision of luxury : thoughtful, sustainable, responsible, built around exacting craftsmanship and more conscious consumption.
In 2025, we reaffirm this stance : there is no Black Friday at Fleuron.
Instead, we uphold an initiative that reflects who we are and what we stand for : the Black For Good movement.
Choosing meaning over excess
Rather than entering the promotional frenzy of this period, Fleuron chooses a more committed approach : using these few days to support a cause deeply meaningful to us.
From November 28 to 30, 2025, 10% of all sales made on our website will be donated to the Fondation des Femmes, helping fund essential initiatives every day : emergency shelters, legal assistance, prevention, and awareness programs.
This commitment is rooted in Fleuron’s long-standing philosophy : defending a form of luxury that is purposeful and exacting, without giving in to excess or the ephemeral.
A commitment that resonates with our Maison
From our workshops to each of our iconic pieces, Swann, Hortensia, Trinity, Magnolia, Pivoine, Oak, Bambou, we celebrate timeless craftsmanship, noble materials, and creations designed to endure.
Supporting Black For Good allows us to extend this philosophy beyond our collections: consuming less but better, supporting concrete actions, and committing with intention.
Every piece purchased during these three days becomes more than an artisanal object : a gesture of solidarity, directly contributing to the funding of essential initiatives.
A real impact
Donations made to the Fondation des Femmes help support :
- emergency housing,
- legal support services,
- prevention and awareness programs,
- concrete actions to protect the most vulnerable women.
These initiatives strongly echo Fleuron’s founding values : respect, responsibility, solidarity, and long-term commitment.
Toward a thoughtful and purposeful vision of luxury
At Fleuron, we believe in a form of luxury designed to endure.
A luxury in which every creation carries intention, precision, and heritage.
A luxury that naturally aligns with a more thoughtful approach to consumption.
Thank you for walking this path with us, year after year, and for giving even more meaning to these three days of solidarity.
To learn more or to support the Fondation des Femmes, we invite you to visit their website.